B.A.S.K.O. (born Robert Miller) is an American rapper, entrepreneur, and fashion mogul from Rochester, New York with roots in South Carolina. He is widely known for his musical contributions to film and television including songs featured in Transformers (Ain't No Game),I Think I Love My Wife (Ain't No Game),The Love Guru (Big Boi),CSI, OC, Making The Band, From G's To Gents, Pimp My Ride, The Hills, and Melrose Place. The acronym B.A.S.K.O. stands for Black American Still Kicking On. His first album Mirror was released in 1996 on Ridin' Hi Records. In 2004, B.A.S.K.O. founded So Fly Records and became the label's Chief Executive.