Toronto, Ontario, Canada
From the streets of Toronto - known for cultivating some of Canada's top Hip Hop Lyricists - next up is P. Reign. His debut single "You know I'm fly" in 2008 reached # 1 on Punch Much, an interactive site where viewers from across Canada vote for their favourite videos. P. Reign released his second single "Money in My Pocket" in summer 2009, followed by the video, which quickly became the city's summer anthem. The video was featured on Canada's largest music video network, MuchMusic as well as media outlets worldwide. With zero marketing other than word of mouth, it's these sort of accomplishments and buzz that speak volumes about who P.