Love Action (I Believe In Love)
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The Meaning of Love Action (I Believe In Love)
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Frequently Asked Questions
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When was 'Love Action (I Believe in Love)' released?
'Love Action (I Believe in Love)' was released in the UK on July 27, 1981. It was the second single from The Human League's album 'Dare!', and it became the band's first Top 10 success, peaking at number three on the UK Singles Chart.
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Who wrote 'Love Action (I Believe in Love)'?
The song was written by lead singer Philip Oakey and keyboard player Ian Burden. It features Oakey on lead vocals and analogue synthesizers played by Jo Callis, Philip Adrian Wright, and Ian Burden.
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Were any notable techniques used in the production of 'Love Action (I Believe in Love)'?
Yes, one notable technique used was feeding Jo Callis' guitar strumming into the Roland System 700 modular synth’s pitch-to-voltage converter and envelope shaper. This produced an unusual choppy, strumming synth patch that adds a distinct texture to the song.
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What is the significance of the lyric 'I believe what the old man said'?
Phil Oakey revealed that 'the old man' referred to in the lyric is Lou Reed, a former Velvet Underground singer. Oakey was influenced by Reed, and the song's title itself is derived from Reed's track 'I Believe in Love.'
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How was the release of 'Love Action (I Believe in Love)' promoted?
The release was widely advertised in music press in early August of 1981, highlighting both the A-side 'Love Action' and the B-side 'Hard Times.' Despite the popularity, no promotional video was initially made; instead, footage from TV appearances was used.
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Did 'Love Action (I Believe in Love)' achieve any chart success in the US?
Yes, 'Love Action (I Believe in Love)' along with 'Hard Times' entered the US dance charts twice: it first peaked at number thirty-seven in 1981 and re-entered to peak at number fifty-seven one year later.